This post by Xaelyn, originally written for the SWTOR discussion boards, is simply brilliant.

It’s a comprehensive, waffle-free thesis on how World of Warcraft has kept its hooks in players, and how SWTOR needs to do things a lot differently.

As a WoW player myself, there’s essentially nothing I disagree with, and like most I want to see a very different experience in the Star Wars universe. I don’t think I’m alone in saying that if BioWare swap out Murlocs for Womp Rats for grinding quests, I’ll be pretty damn disappointed. Now, I’m off to earn my next WoW achievement.